Webinar: Systematic & Stylized Drying

Learn new drying strategy & receive a unique diagram designed for your dog! Unlimited access: live webinar (Nov 3 @4PM), curated + live Q&A, recording & e-book.

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WEBINAR DATE: Wednesday, November 3rd @ 4PM PST

Systematic and stylized drying are two concepts that we think can greatly improve everyone's grooming, no matter the breed.

'Systematic' drying refers to creating a system for drying your dog that is particular to your breed, your dog, and your own personal preference. By using your drying system every time you groom your dog, you will be able to groom them faster, better, produce more consistent results every time, and actually improve your trims as well. We will show you how and why this is true, and help you to build your own drying system. This will include the order in which to dry your dog, understanding when your dog is too wet (or too dry), when to use which dryer, and more.

'Stylized' drying is when, within your drying system, you dry your dog in a particular way based on their breed and individual characteristics to achieve a more stylish and purposeful dry. Instead of simply getting your dog dry (which is of course one of the goals of the dry) we will show you how to use the forced dryer, the hot dryer and your brushes and products to style and correct your dog's coat.

Overall, systematic and stylized drying will save you time (and time is money!), produce better results, and give you a consistent grooming method.

As always, this webinar includes access to the live broadcast, the curated and live Q&A sessions, and unlimited access to the webinar recording and downloadable e-book. For the curated Q&A, we encourage you to submit any and all questions on ANY TOPIC. Just use the form provided in this course before the deadline. You can also ask any other questions in the live Q&A session at the end of the webinar.

Unique to this webinar, we invite you to submit photos of your dog to be used to create systematic & stylized drying diagrams. We want to ensure that we are providing as many diagrams as possible that are relevant to you and your breeds. Please see the Q&A Google Form for more information once you have signed up.


  • You will NOT receive a link to join the webinar by email. The link to join the webinar and all other information you need is included in this course.
  • The webinar recording and downloadable e-book will be uploaded within 48 hours of the live event.
  • The deadline for the Q&A and for diagram photo submissions is Sunday, October 31st @ midnight PDT.
  • The live webinar time is in Pacific Standard Time (PST/PDT). If you're not the Pacific time zone, remember to convert the time.

Your Instructor

Allison Alexander
Allison Alexander

Course Curriculum

Available in days
days after you enroll
  Webinar materials - recording, e-book, diagrams & videos
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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