Introduction to
Wire-Coated Breeds

Let's talk about the unique grooming needs of our wire-coated breeds!

This webinar is for all of our wire-coated breed owners! Whether you have a wire-coated Terrier, a Toy breed like a Brussels Griffon or Affenpinscher, a Schnauzer of any variety, Wire-Haired Sporting Dogs such as the Wire-Haired Pointing Griffon... this webinar will cover your grooming needs!

We will discuss the different 'types' of wire coats, the best products to use, grooming schedules, rolling the coat, flatwork, the importance of texture, and much more.

Our full list of topics will include...

  • Introduction to the uniqueness (and diversity!) of wire-coated breeds
  • Wire-coat maintenance and coat care
  • How to maintain a grooming schedule for wire-coated breeds
  • Should you shampoo your wire-coat’s topcoat? Should you use conditioner?
  • Pulling, stripping, raking, carding, trimming - what does it all mean?
  • Introduction to flatwork
  • Video demonstrations of flatwork
  • Introduction to rolling the coat
  • Video demonstrations of rolling the coat
  • Introduction to trimming and pulling furnishings
  • Video demonstrations of furnishings
  • Recommended equipment for wire-coated breeds
  • Introduction to pre-show grooming
  • Overview of show-day grooming

This webinar was originally broadcast on November 22md, 2023. Enroll now for unlimited access to our webinar recording, ebook, and supplementary diagrams and videos.

"What if I miss the webinar?"

Our webinars are ALWAYS RECORDED.

Sign up for the webinar and you will automatically receive the webinar recording - no extra steps, no time limits, just unlimited access!

Curated Q&A

As always, our curated Q&A is here to help with any and all questions. The deadline to submit questions, photos and videos is Sunday, November 19th @ midnight PT. Use the form provided once enrolled, and your question & answer will be featured in the webinar!

Allison Alexander

Believing that you should always do what you love, Allison Alexander became a professional handler in 1987 and presented Canada's top dogs for over 30 years. Allison has bred, owned, groomed and handled many breeds across all seven groups and has finished more than 2000 champions!

With more than 750 All-Breed Best in Shows, she is proud to have been highly awarded at such prestigious shows as Crufts, the World Dog Show, Westminster Kennel Club, and the AKC Invitational.

In 2017, Allison launched Leading Edge Dog Show Academy, the world's first online dog show training school. Her mission is to help mentor a new generation of dog show enthusiasts through innovative video-based grooming and handling lessons. She looks forward to working with enthusiastic students as they perfect their skills on the way to the winner's circle!

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Special Offer at Checkout!

Access our course "Planning Your Trip to the Dog Show: Bathing & Grooming" for 50% off with your purchase today.

Click "Enroll in Webinar" above and redeem this offer at checkout.