How to Maximize Results

From Your Styling Products

Get more shine, volume, and hold by mastering how and when to use each product

Live Webinar: October 29th at 4pm PT / 7pm ET

Work smarter, not harder with your grooming products... Get the most out of every product in your grooming arsenal!

In this course, you’ll learn how to choose the right styling products for your dog and apply them for maximum results. We will discuss how to use products together for better results, the order in which to use your products, products you might not be using properly, 'off label' uses of styling products, and more.

REQUEST YOUR BREED: If you would like your breed to be featured in the webinar, request Allison to cover them in the webinar! Simply tell us your breed in the form provided after signing up.

Topics & styling products will include:

  • Mousse
  • Hairspray
  • Texturizing spray
  • Gel
  • Chalk helper
  • Chalk (incl. coloured chalks and creams)
  • Shine spray
  • Setting sprays
  • Volumizers
  • Smoothers
  • Scissoring sprays
  • Texturizing crystals
  • Brushing sprays


"What if I miss the webinar?"

Our webinars are ALWAYS RECORDED.

Sign up for the webinar and you will automatically receive the webinar recording - no extra steps, no time limits, just unlimited access!

Curated Q&A

As always, our curated Q&A is here to help with any and all questions. The deadline to submit questions, photos and videos is Sunday, October 26th @ midnight PT. Use the form provided once enrolled, and your question & answer will be featured in the webinar!

Certificate of Achievement

Receive a certificate of achievement to recognize your completion of this course!

Allison Alexander

Believing that you should always do what you love, Allison Alexander became a professional handler in 1987 and presented Canada's top dogs for over 30 years. Allison has bred, owned, groomed and handled many breeds across all seven groups and has finished more than 2000 champions!

With more than 750 All-Breed Best in Shows, she is proud to have been highly awarded at such prestigious shows as Crufts, the World Dog Show, Westminster Kennel Club, and the AKC Invitational.

In 2017, Allison launched Leading Edge Dog Show Academy, the world's first online dog show training school. Her mission is to help mentor a new generation of dog show enthusiasts through innovative video-based grooming and handling lessons. She looks forward to working with enthusiastic students as they perfect their skills on the way to the winner's circle!



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Special Offer at Checkout!

Access our course "How to Trim Your Show Dog" for 50% off with your purchase today.

Click "Enroll in Webinar" above and redeem this offer at checkout.