The Newfoundland Dog Grooming Masterclass

A comprehensive guide on grooming and preparing your Newfoundland Dog for the show ring

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Your Outcome

You will come away with take action today inspiration and the technical know how to groom your Newfoundland to succeed at any level of competition. These skills are buildable and scalable.

Newfoundland Dog Grooming Masterclass is a course that covers it all. For those that have shown dogs and perhaps completed our beginner and intermediate handling courses, this course goes above and beyond to make you the best groomer you can be. More than 30 years of knowledge as a Professional Handler have been captured on video to help you go from new dog owner to Champion dog owner! Each professionally shot and edited video clearly explains the how to of getting you and your dog looking their best in the ring.

Newfoundland Dog Grooming Masterclass takes you from Newfoundland owner to Newfoundland expert. Learn techniques, study diagrams and learn how to correct troublesome grooming issues. Common troubleshooting methods are shown. You are taught how to assess your dog for greater success and why showing your breed like it’s breed is key to winning. We share tips and tricks and even recipes! There are downloadable and printable worksheets. As well there is a printable e-book that you can take anywhere.


More than a dozen instructional video modules

Detailed descriptions of each video

Comprehensive diagrams for each section

Allison’s tips and tricks for each section

Equipment and product lists complete with video instruction

Access to VIP Facebook group (for VIP holders)

Group coaching(for VIP holders)

A Downloadable/printable e book that you can take with you anywhere

Course completion certificate

Self-paced instruction

Lifetime access

No complicated time zones

How we approach training our dogs determine our success.

With more than 30 years as one of the top professional dog handlers in the world Allison brings her unique insight, talent and teaching ability to this program. You will be motivated and entertained as you learn the skills and techniques to get your dog into the winners circle with confidence and consistency.

Who should take this course

People who want to learn how to groom their Newfoundland dog like ashow dog. .

People who want to show their own dog at any level.

Handlers who want to improve their skills.

Handlers who want inside knowledge to solve common problems.

Handlers interested in getting to a higher level in competition and a chance at that coveted Best in Show.

Handlers who want to start to explore the theory it takes to win

Juniors who want a complete course and what to proceed with confidence in their ability to show a dog.

People who love step by step concise and consistent instruction by the world’s best teachers

People who want to know how to become a team with their dog when showing them at the highest level

People who want to train their dog and create a “brand “ that is recognizable around the world ( and in the ring!)

People who want to learn, get tips, be supported by a group and win!

People who strive to be the best and are seeking world class coaching a support

In conclusion this course is for everyone

Your Instructor

Allison Alexander
Allison Alexander

I showed my first dog in Junior Handling when I was 7 years old, I went 5th out of 5 in a junior handling class, I cried, but despite that humble beginning I was instantly hooked!

Believing that you should always do what you love, I became a professional handler in 1987 and I have been presenting Canada's (and the world’s) top dogs ever since. With more than 550 All-Breed Best in Shows, I am proud to have been highly awarded at such prestigious shows as Crufts, the World Dog Show, Westminster Kennel Club and the AKC Invitational. As well I have had Top Dog All breeds in Canada 3 separate times, all three dogs are still record holder’s in their own right.

In addition to my wins as an all-breed handler, I have spent more than 30 years perfecting the art of presenting one of the dog world's most difficult breeds to master: The Poodle. Today, I am internationally recognized as one of the world's most talented and experienced Poodle handlers. I have presented seminars on grooming Poodles all over this planet. . I am also the Creative Educational Advisor and Specialist for Chris Christensen Systems.

I have proven that hard work, dedication and passion can take you absolutely everywhere in this wonderful sport, which is why I am committed to supporting, promoting and giving back to the dog community. Currently, I am President of the Canadian Professional Dog Handlers Association, Vice-President of the Canadian Kennel Club Foundation, I have been CKC Junior Handling representative for both Nova Scotia and South Western Ontario. I am a regular contributor to dog magazines in several countries. I have mentored several of the Top Professional Handlers in the USA and Canada as well as coached 3 Juniors to win the Canadian National one of whom went on to win Crufts World Junior Handling Competition.

In 2017, I launched Leading Edge Dog Show Academy, the world's first on-line dog show training school. My mission is to help mentor a new generation of dog show enthusiasts through innovative video-based grooming and handling lessons. LEDSA has won the award for Best On-line Education each year since it’s inception. I look forward to working with enthusiastic students as they perfect their skills on the way to the winner's circle.

Sit back, as I bring a lifetime of grooming and handling lessons to video, here at Leadingedge Dog Show Academy.

Course Curriculum

  Overall Outline.
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!