White Dog Coat Care

Prevention, Correction & Touch-Ups

Join our next webinar! | September 13th @ 4pm PT

"The White Dog Webinar" is here! By popular demand, we are focusing this week's topic on white dogs! If you have a completely white or partially white dog, you know there are a lot of challenges with preventing and treating coat staining, as well as keeping the coat bright white.

In this webinar, we will discuss preventing coat discolouration and staining, correcting staining when it does occur, and touch-ups for at the dog show when needed.

You will walk away from this webinar having learned about...

  • Preventing staining
  • Stain removal vs. whitening
  • How to prevent licking, beard staining, tear staining and more
  • Recipes, nutrition and supplements for stained white coats
  • How to use the Milk of Magnesia recipe
  • How to use Eye Envy, Peace and Kindness, Crown Royale Whitener, White on White and Black on Black
  • Using chalk and coloured products at the dog show
  • Quick fixes for whiteness: chalks and colours
  • How to maintain a bright, white coat long-term

"What if I miss the webinar?"

Our webinars are ALWAYS RECORDED.

Sign up for the webinar and you will automatically receive the webinar recording - no extra steps, no time limits, just unlimited access!


Curated Q&A

As always, our curated Q&A is here to help with any and all questions. The deadline to submit questions, photos and videos is Sunday, September 10th @ midnight PT. Use the form provided once enrolled, and your question & answer will be featured in the webinar!



Allison Alexander

Believing that you should always do what you love, Allison Alexander became a professional handler in 1987 and presented Canada's top dogs for over 30 years. Allison has bred, owned, groomed and handled many breeds across all seven groups and has finished more than 2000 champions!

With more than 750 All-Breed Best in Shows, she is proud to have been highly awarded at such prestigious shows as Crufts, the World Dog Show, Westminster Kennel Club, and the AKC Invitational.

In 2017, Allison launched Leading Edge Dog Show Academy, the world's first online dog show training school. Her mission is to help mentor a new generation of dog show enthusiasts through innovative video-based grooming and handling lessons. She looks forward to working with enthusiastic students as they perfect their skills on the way to the winner's circle!

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Special Offer at Checkout!

Access our course "Coping with Coat Change, Shedding and Weather" for 50% off with your purchase today.

Click "Enroll in Webinar" above and redeem this offer at checkout.