Winner’s Circle: Full School Subscription

Your all-access pass to every single one of our premium courses! Includes all past courses and webinars and free access to all future webinars.

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Welcome to the Winner's Circle - your all-access subscription including more than 150 courses, all past and future webinars, and exclusive content.

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Your all-access pass to more than 150 courses and free access to every webinar!


You will come away with take action today inspiration and the technical know how to train your dog to succeed at any level of competition. These skills are buildable and scalable.

The Winner’s Circle Full School Subscription is the complete contents of every course and webinar LEDSA offers. More than 30 years of knowledge as a Professional Handler have been captured on video to help you go from beginner to Champion dog owner and even on to Best in Show!

As well our grooming videos include many breeds, the award winning Poodle University and courses by Westminster Best in Show winning handler William Alexander. Each professionally shot and edited video clearly explains the how to of getting you and your dog looking their best in the ring.

Beginner handling starts us off with the basics. You learn who is who at the dog show. Why we have dog shows. Proper lead and collar placement. How to properly hold the leash. How a dog show works. How to accept your ribbon and common dog show terms. Where to find your breed’s breed standard and why you need to interpret it. We teach you how to show your dog’s bite, what you should wear when showing your dog. We give you downloadable and printable checklists for packing or a show, for tracking your dog’s championship points, what you should have on hand for dog show emergencies and so much more! As well there is a printable e book.

Intermediate handling continues your education about everything dog show. It starts by showing you what to notice in the ring. Where is the table or the ramp? Why is this important? How to stack your dog on a ramp, and what breeds must use a ramp and what breeds are optional. You are taught advanced stacking techniques including why you should ALWAYS move the front foot back and why you should stack on the edge of the mat closets to the judge. You will go through more advanced gaiting patterns, learn how to act like a winner, and why it is important to know proper ring etiquette. We teach you the different ways to show the bite to the judge and what is appropriate for your breed. You will learn the very important art of how to support your dog during the judges exam and so much more. This course is complete with downloadable and printable worksheets and checklists. As well there is a printable e-book that you can take anywhere.

Advanced handling takes you from being a handler to thinking like a handler and polishing your skills. You will learn why we use a wet towel at ringside. Why you need to know where you will stack your dog BEFORE you enter the ring. What you should do if the judge asks for two dogs to be examined on the table at the same time. What it takes to get into the winners circle with consistency and how to use the “kitty-kitty method” when things get tense. You will also see why you have to be “showy” to have a “showy’ dog. We will introduce you to a great tool called a stack box and teach you how to use one to improve your dog’s stack and as well how to use it to teach your dog to free bait to perfection. We discuss when handling classes are appropriate and when they may be detrimental. Common troubleshooting methods are shown. You are taught how to assess your dog for greater success and why showing your breed like it’s breed is key to winning. We share tips and tricks and even recipes! There are downloadable and printable worksheets. As well there is a printable e-book that you can take anywhere.

The Best Dog in Two Minutes is for the handler who wants to explore the theory behind winning and how that “special something” can make up for less than perfect conformation. Allison walks you through her theory on how exhibitors and breeders and the like have a lifetime to decide how good or bad a certain dog is, but the judge has only 2 minutes. We show you why you must be prepared before you enter the ring, how to make a good impression before you even enter the competition and how to make your dog stand out from the rest. It is important the judge sees your dog’s virtues and we make sure you get the most of that. As well there is a printable e-book that you can take anywhere.

Campaigning Your Dog is a blueprint for you to follow to help you and your dog get the desired outcome at the end of a show season. You learn how to pick a goal and understand the points (or dogs defeated) it takes to reach that goal. We give blueprints on how to pick shows and judges, how to advertise and how to approach social media. You learn how to be remembered, how to go with the flow and how to build on this year’s success to make each following year just a little bit easier. There are flowcharts and forms to download and print. As well there is a printable e-book that you can take anywhere.

Poodle handling is our in depth look at handling poodles. We dissect the poodle standard and understand why it is so important. We teach you the valuable lesson of how to “shape” your poodle on the table and why this helps every aspect of your poodle handling. We cover toys and miniature poodles and the all important exam on the table. There is clear instruction that will help your poodle start to move ahead of you in the ring. The judges exam and showing your poodle’s expression in the ring are gone over in great detail. We think poodles are magic and this course will help uncover those secrets to you. We include the Ultimate Poodle packing checklist that is downloadable and printable. . As well there is a printable e-book that you can take anywhere.

Junior Handling is Allison’s passion. It is where her lifelong career in dogs started and the reason there even is a Leading Edge Dog Show Academy. This course is the one she sunk her heart and soul into. How to start in juniors, how to pick a dog, what class to enter are all covered. Stacking your dog, complete gaiting patterns for all common and all the less common gating patterns are demonstrated in video and as well there are downloadable and printable take homes for each and every pattern. What to wear, how to access the breed standards, and an anatomy quiz are all included. We give you tips and tricks regarding the table, how to present your dog for the judge’s exam and how to show the front, rear and side profiles to the judge. We share secrets of how to succeed and how Junior handling can lead to a career (just like it did for Allison) There is a section for parents, and an overview of the special skills needed if you decide to show a German Shepherd dog in junior handling. There are more than 10 printable and downloadable “cheatsheet’s” and checklists. . As well there is a printable e-book that is available in both English and French you can take anywhere.

Winner's circle members get exclusive content not available to anyone else and as well our Webinar series are all included at o extra charge!

WHAT YOU GET!

More than 160 HOURS of instructional video!

Detailed descriptions of video tutorials

Comprehensive diagrams for each section

Allison’s tips and tricks for each section

Equipment and product lists complete with video instruction

Access to VIP Facebook group and Group coaching

Downloadable/printable e-books that you can take with you anywhere

Course completion certificates

Self-paced instruction

No fixed terms, subscribe for as little or as long as you'd like

No complicated time zones

Free registration for all webinars

How we approach training our dogs determine our success.

With more than 30 years as one of the top professional dog handlers in the world Allison brings her unique insight, talent and teaching ability to this program. You will be motivated and entertained as you learn the skills and techniques to get your dog into the winners circle with confidence and consistency.

Who should take this course

  • People who love step by step concise and consistent instruction by the world’s best teachers
  • People who want to know how to become a team with their dog when showing them at the highest level
  • People who want to train their dog and create a “brand “ that is recognizable around the world ( and in the ring!)
  • Those who want to learn how to groom to compete at conformation shows and grooming competitions and win!
  • Dog lovers who want their pets to look amazing
  • Dog fanciers who are seeking knowledge backed up by clear concise answers
  • People who want to learn, get tips, be supported by a group and win!
  • People who strive to be the best and are seeking world class coaching a support

In conclusion, this course is for everyone!!


Your Instructor


Allison Alexander
Allison Alexander

I showed my first dog in Junior Handling when I was 7 years old, I went 5th out of 5 in a junior handling class, I cried, but despite that humble beginning I was instantly hooked!

Believing that you should always do what you love, I became a professional handler in 1987 and I have been presenting Canada's (and the world’s) top dogs ever since. With more than 550 All-Breed Best in Shows, I am proud to have been highly awarded at such prestigious shows as Crufts, the World Dog Show, Westminster Kennel Club and the AKC Invitational. As well I have had Top Dog All breeds in Canada 3 separate times, all three dogs are still record holder’s in their own right.

In addition to my wins as an all-breed handler, I have spent more than 30 years perfecting the art of presenting one of the dog world's most difficult breeds to master: The Poodle. Today, I am internationally recognized as one of the world's most talented and experienced Poodle handlers. I have presented seminars on grooming Poodles all over this planet. . I am also the Creative Educational Advisor and Specialist for Chris Christensen Systems.

I have proven that hard work, dedication and passion can take you absolutely everywhere in this wonderful sport, which is why I am committed to supporting, promoting and giving back to the dog community. Currently, I am President of the Canadian Professional Dog Handlers Association, Vice-President of the Canadian Kennel Club Foundation, I have been CKC Junior Handling representative for both Nova Scotia and South Western Ontario. I am a regular contributor to dog magazines in several countries. I have mentored several of the Top Professional Handlers in the USA and Canada as well as coached 3 Juniors to win the Canadian National one of whom went on to win Crufts World Junior Handling Competition.

In 2017, I launched Leading Edge Dog Show Academy, the world's first on-line dog show training school. My mission is to help mentor a new generation of dog show enthusiasts through innovative video-based grooming and handling lessons. LEDSA has won the award for Best On-line Education each year since it’s inception. I look forward to working with enthusiastic students as they perfect their skills on the way to the winner's circle.

Sit back, as I bring a lifetime of grooming and handling lessons to video, here at Leadingedge Dog Show Academy.


Courses Included with Purchase



Grooming Essentials - Success Starts in the Bath 2.0
Successful grooming and finishing touches all start with the BATH!
Allison Alexander
$59
Free Tutorial Friday
Weekly tutorials and downloadable guides! Enroll here to unlock a new tutorial, every Friday.
Allison Alexander
FREE
Show Ring Warm-Ups: Low Energy Dogs
How to warm up your low energy dog for the show ring! This course includes morning routines, pre-ring warm-ups, training tools, "hyping up" your dog, and more.
Allison Alexander
$24
Troubleshooting The Trot 2.0
If you face any trouble trotting your dog in the show ring, this webinar is here to help!
Allison Alexander
$59
The Ultimate Guide to Poodle Club of America
Updated for 2024 | A step-by-step guide on how to show up at PCA looking like a winner!
Allison Alexander
$19
How to Stand Out At Your National Specialty
Make sure you and your dog stand out when showing at your National Specialty with these tips - from training to which class to enter and what to wear!
Allison Alexander
$59
Show Ring Warm-Ups: High Energy Dogs
How to warm up your high energy dog for the show ring! This webinar includes morning routines, pre-ring warm-ups, training tools, and more.
Allison Alexander
$24
The Ultimate Guide to the Bedlington Terrier
NEW! Award-winning groomer Nadia Bongelli teaches you how to groom the Bedlington Terrier, step-by-step.
Nadia Bongelli
$124
Cavaletti Pole Training for Dogs Webinar 2.0
The training method that can improve side gait and foot timing, strengthen toplines, and more!
Allison Alexander
$24
Do This, Not That: The Judge's Exam
Our top tips for the most common mistakes we see on the judge's exam - and how to solve them. All new video content!
Allison Alexander
$24
Teach Your Dog to Free Bait 2.0
Go from "Step One" to "Stand Out" with this guide on how to teach your dog to free bait. A particular focus on TRAINING!
Allison Alexander
$24
How to Stack Your Dog
Everything you need to know about getting started stacking your dog - a FREE guide for absolute beginners!
Allison Alexander
FREE
Getting Started with your Show Dog
Learn everything you need to know about showing your dog from a beginner level. Registration includes the live webinar, pre-submitted + live Q&A, and unlimited access to the recording + ebook.
Allison Alexander
$59
Handling Tips: From Novice to Knowledgeable
Tips for the show ring on how to look prepared and knowledgeable, even if you are a novice handler!
Allison Alexander
$59
Excel as an Owner-Handler 2.0
Learn why as an owner-handler YOU have the advantage in the world of dog shows.
Allison Alexander
$59
Theories for Dog Show Success
Allison's top tips for dog shows, that helped her win hundreds of Best in Shows! Learn about what makes a winning show dog at any level, your advantage as an owner-handler, and much more.
Allison Alexander
$59
25 Days of Tutorials - 2023
25 days, 25 tutorials, $25! For only a dollar a day, receive a tutorial every day through December 1st - 25th, 2022. Topics range from grooming, training, handling and more!
Allison Alexander
$25
25 Days of Tutorials - 2022
Instantly access all 25 tutorials from our 2022 edition of "25 Days of Tutorials"
Allison Alexander
25 Days of Tutorials - 2021
Instantly access all 25 tutorials from our 2022 edition of "25 Days of Tutorials".
Allison Alexander
Counting Down to Westminster Kennel Club
A free guide that includes all the tips and tricks for success at the Westminster Kennel Club Dog Show!
Allison Alexander
FREE
How to Support Your Dog on the Stack
While the judge is examining your dog on the stack, make sure your dog looks and FEELS good!
Allison Alexander
$59
Year End Review + Open Q&A with Allison
Join us for '2023 in review' as we share some of our favourite things from this year and host an open Q&A session for you to ask Allison any question.
Allison Alexander
FREE
Handling Techniques for Dog Shows
NEW! These techniques will help you to handle any show dog, at any level.
Allison Alexander
$124
Cavaletti Pole Training for Dogs
A step-by-step guide to using Cavaletti poles to strengthen topline and improve side gait.
Allison Alexander
$89
Nail Trimming Tutorial
NEW! Everything you need to know about trimming your show dog's nails! Learn all about nail trimming tools and techniques.
Allison Alexander
$29
English Saddle Trim
Coming Soon From puppy trim to English Saddle
Allison Alexander
$69
The Ultimate Guide to the English Cocker Spaniel
NEW! Award-winning groomer Nadia Bongelli teaches you how to groom the English Cocker Spaniel, step-by-step.
Nadia Bongelli
$124
Raising a Successful Show Dog
What makes a healthy, happy, confident and successul show dog? We discuss the role of a proper upbringing including diet, exercise and training.
Allison Alexander
$59
How to "SHOW" vs Handle Your Dog 2.0
Learn the difference between simply "handling" your dog vs "SHOWING" them to their full potential - with speed, consistency and confidence.
Allison Alexander
$59
White Dog Coat Care: Prevention, Correction & Touch-Ups
"The White Dog Webinar"! Learn about keeping your white dog's coat as white as can be.
Allison Alexander
$59
Don't Follow Your Dog, Handle Your Dog!
Take control in the show ring - avoid the common mistake of simply 'following your dog's lead' in the ring.
Allison Alexander
$59
Methods to Train Your Dog to Move Ahead
Do you need your show dog to move ahead in the ring? Learn Allison's recommended training methods!
Allison Alexander
$59
Bernese Mountain Dog 101
Learn to groom your Bernese Mountain Dog from breeder, owner, handler and groomer, Kim Groves! In this detailed course we demonstrate and explain the steps of the dry, which products and tools to use, show trimming, prepping for the show ring, and more.
Kim Groves
$124
How to Trim Your Show Dog
Learn the essentials of trimming your dog for dog shows including techniques, theories and tools.
Allison Alexander
$59
Maintaining and Finishing The Continental Trim
NEW! How to maintain and finish the Continental Trim on a mature, fully-coated Standard Poodle.
Allison Alexander
$124
Understanding the Stack 2.0
Walk away with an in-depth understanding of how and why we stack our dogs for the show ring.
Allison Alexander
$59
Systematic & Stylized Drying 2.0
Learn new drying strategy and receive a unique diagram designed for your dog! Allison shares products and methods for gorgeous drying results, every time.
Allison Alexander
$59
Handling Unruly, Young or Hesitant Show Dogs 2.0
Learn how to best prepare and troubleshoot your unruly, young and hesitant show dogs with Allison's proven handling methods.
Allison Alexander
$59
Introduction to Wire-Coated Breeds | Show Grooming
Let's talk about grooming wire-coated breeds for the show ring; from coat care, stripping or rolling the coat, flatwork and more.
Allison Alexander
$59
The Ultimate Guide to Show Grooming Double-Coated Breeds
Learn to groom your double-coated show dog for conformation dog shows. Includes step-by-step videos of grooming techniques and tools you can apply to any double-coated breed.
Allison Alexander
$124
All About Dog Shows: Mentorship with Allison
Allison's guidance for getting started and thriving in the dog show world, plus finding mentors and continuing education!
Allison Alexander
$59
Excel as an Owner-Handler: Understanding Form & Function
Explore how "form follows function" and why this matters as an owner-handler or reputable breeder
Allison Alexander
$59
Training for Troubleshooting
Train YOURSELF to be ready for any challenges in the show ring with handling and training skills.
Allison Alexander
$59
Black Dog Coat Care: Prevention, Correction & Touch-Ups
Learn about maintaining and enhancing your black dog's coat colour - or ANY dog with black in their coat.
Allison Alexander
$59
How to Brush and Comb Your Show Dog
Tools, techniques and common mistakes in brushing and combing show dogs are discussed. Learn best practices for styling, coat-type specifics, and avoiding damage.
Allison Alexander
$59
Troubleshooting The Trot
If you face any trouble trotting your dog in the show ring, this webinar is here to help!
Allison Alexander
$59
Nutrition and Exercise for Show Dogs
Learn about your show dog's nutrition and exercise needs, managing weight, feeding, physical fitness and more!
Allison Alexander
$59
How to Bathe Your Show Dog
We say "the finishing touches start in the bath" so let's discuss how to properly bathe your dog to set yourself up for grooming success!
Allison Alexander
$59
Training Your Show Puppy 2.0
Revisited and expanded; learn how to best prepare your puppy for the show ring!
Allison Alexander
$59
Dog Show Training & Conditioning - Winter Edition
Training exercises, grooming and nutrition for your show dog that can be completed during the winter months of dog show "downtime" and inclement weather.
Allison Alexander
$59
Bathing & Grooming - Planning Your Trip to the Dog Show
Allison shares her tried-and-true methods and routines for getting your dog ready for a dog show - focusing this week on grooming steps at home, at the dog show, and more!
Allison Alexander
$59
Planning & Handling - Planning Your Trip to the Dog Show
Allison shares her tried-and-true methods and routines for getting your dog ready for a dog show - focusing this week on packing and travelling, practicing before the ring, scheduling your dog show day, and more!
Allison Alexander
$59
Dog Handling & Body Language
Access the webinar recording to learn all about dog handling using body language.
Allison Alexander
$59
How to Dry Your Show Dog
Live webinar on Wednesday, October 19th @ 4PM PDT. Learn how to properly dry and style your show dog!
Allison Alexander
$59
How to Highlight Virtues & Minimize Faults
Handling and grooming techniques to make sure you are making your dog look their best and not calling attention to, or creating, unwanted traits. Includes the live webinar, recording, ebook and more!
Allison Alexander
$59
The Continental Trim: Finishing, Critiquing & Troubleshooting (Part 3)
Live webinar on Thursday, September 29th @ 5PM PDT. Allison demonstrates how to finish the Continental Trim for the show ring, including the spray-up. We will cover troubleshooting and critique YOUR trims by photo submission!
Allison Alexander
$59
Golden Grooming 101
Learn to groom your Golden Retriever with confidence and ease! In this detailed course we demonstrate and explain the steps of the dry, which products + tools to use, show trimming, prepping for the show ring, + more!
Allison Alexander
$124
How to "SHOW" vs Handle Your Dog
Learn the difference between simply "handling" your dog vs "SHOWING" them to their full potential. Includes handling, training, and body language tips for the show ring!
Allison Alexander
$59
Understanding the Trot
Live webinar on Wednesday, September 7th @ 4PM PDT. Learn about the trot and different types of gaits as well as how to train and handle your dog to trot properly. This course includes access to the live webinar, curated Q+A, webinar slides and the recording.
Allison Alexander
$59
12 Ways to Excel as an Owner-Handler
These 12 tutorials will help you with your short- and long-term goals in the dog show world - so that you can EXCEL!
Allison Alexander
$124
12 Days of Poodles - 2024
NEW FOR 2024! Learn a variety of Poodle-topics with our '12 Days of Poodles' tutorials; from tips for wrapping the ears and how to put "switches" in your show topknot!
Allison Alexander
$125
12 Days of Poodles - 2023
LIMITED TIME PRICING! Learn a variety of Poodle-topics with our '12 Days of Poodles' tutorials; from tips for your Puppy Trim to products for show ring finishing touches and much more.
Allison Alexander
$125
12 Days of Poodles - 2022
LIMITED TIME PRICING! Learn a variety of Poodle-topics with our '12 Days of Poodles' course! Topics range from the bath to spraying up and lots in between.
Allison Alexander
$125
The Continental Trim: Demonstrated (Part 2)
Live webinar on Wednesday, August 17th @ 4PM PDT. Allison demonstrates how to trim your Poodle in Continental live, step-by-step! This course includes access to the live webinar, curated Q&A, webinar slides and the recording.
Allison Alexander
$59
The Continental Trim: Introduction (Part 1)
Live webinar on Wednesday, July 27th @ 4PM PDT. An Introduction to the Continental Trim in photos, diagrams, and written explanations. This course includes access to the live webinar, curated Q&A, webinar slides and the recording.
Allison Alexander
$59
Handling Unruly, Young or Hesitant Show Dogs
Learn how to best prepare and troubleshoot your unruly, young and hesitant show dogs with Allison's proven handling methods.
Allison Alexander
$59
Understanding the Stack
Walk away with an in-depth understanding of how and why we stack our dogs for the show ring.
Allison Alexander
$59
The Ultimate Guide to Grooming the Havanese
Learn to groom your Havanese from the bath to the show ring! In this detailed course we demonstrate all the steps of the dry, line-brushing, sanitary & show trimming, maintenance grooming, & prepping for the show ring.
Allison Alexander
$124
Introduction to Dog Shows
An introduction to dog show basics - for FREE!
Allison Alexander
FREE
The Ultimate Guide to Grooming the Saluki
The ultimate guide on grooming your Saluki for maintenance or the show ring, as taught by expert Saluki groomer and handler, Allison Alexander. Includes show grooming, trimming, finishing touches and recommended equipment.
Allison Alexander
$124
Training Your Show Puppy
Live webinar on Wednesday, May 18th @ 4PM PDT. Learn how to best prepare your puppy for the show ring! This course includes access to the live webinar, curated Q&A, webinar slides and the recording.
Allison Alexander
$59
Enhancing and Correcting Coat Colour 2.0
Learn how to enhance your dog's natural coat colour, avoid coat discolouration, and correct coat colour when needed.
Allison Alexander
$59
Understanding Breed Standards, Conformation & Type
Live webinar on Thursday, August 11tth @ 4PM PDT. Learn about these important topics for the conformation enthusiast! This course includes access to the live webinar, curated Q&A, webinar slides and the recording.
Allison Alexander
$59
Cavaletti Pole Training for Dogs webinar
The training method that can improve side gait and foot timing, strengthen toplines, and more!
Allison Alexander
$59
Perfect Poodle Prep
Learn about bathing, drying, brushing, combing, clipping and the maintenance topknot for your Poodle
Allison Alexander
$59
The Subtleties of Breed-Specific Handling 2.0
This webinar will discuss how to show your dog in a breed-specific manner. This course includes access to the live webinar, curated Q&A, webinar slides and the recording. Request for your breed to be featured in detail!
Allison Alexander
$59
Coping with Coat Change, Shedding & Weather
Learn about seasonal coat change, shedding, and inclement weather - specifically for show dogs.
Allison Alexander
$59
The Definitive Guide to Trimming the Gordon Setter
Take Your Gordon Setter from "Undone" To A Winner with this Comprehensive Course
Ann Curran
$109
How to Dry the English Cocker Spaniel
Step by step instructions to Properly Dry the English Cocker Spaniel
Nadia Bongelli
$89
Get Ready for PCA With Me!
Allison's top tips for Poodles in a variety of topics, including trims, bathing and drying, and handling.
Allison Alexander
$59
Poodle Prep
30 step-by-step videos and pdf's on preparing your poodle for the show ring.
Allison Alexander
$69
Puppy Starter Pack
How to start showing your dog at dog shows
Allison Alexander
$69
The Poodle Puppy Trim Webinar
We will demonstrate the trim from overgrown to a proper Puppy Trim and discuss the measurements of the trim "By The Number".
Allison Alexander
$59
Teach Your Dog to Free Bait
Go from "Step One" to "Stand Out" with this guide on how to teach your dog to free bait. A particular focus on TRAINING!
Allison Alexander
$59
How to Trim the American Cocker Spaniel
Step by step instruction to clip, trim and scissor your American cocker Spaniel
Nadia Bongelli
$89
Drying Techniques for Double Coated Breeds and Sporting Dogs
Learn the techniques needed to properly dry most sporting breeds & most double coated breeds (Spaniels, Setters, Australian Shepherds, Bernese Mtn Dogs etc)
Nadia Bongelli
$89
The Perfect Poodle Clipping Course
Step by step instruction to clip your Poodle Perfectly!
Allison Alexander
$89
Handstripping 101
Step by Step Videos on Hand Stripping Techniques
Ann Curran
How to Hand Strip the Wire Haired Dachshund
Step by Step Videos on Hand Stripping The Wire Haired Dachshund for Pet and Show
Ann Curran
$89
Finishing Touches for Show Grooming
Learn how you can take your show grooming to the next level - for ANY coat type!
Allison Alexander
$59
Handling Finesse
How to go from just handling to SHOWING your dog to the highest level, at any competition!
Allison Alexander
$59
Advanced Training Techniques
Combining target training with Cavaletti and Happy Legs, you will learn how to train your dog for very advanced gaiting, stacking and free baiting.
Allison Alexander
$59
Fantastic Free Baits
You will walk away knowing what makes a fantastic free bait and how to bring that out in your dog!
Allison Alexander
$59
Webinar: Systematic & Stylized Drying
Learn new drying strategy & receive a unique diagram designed for your dog! Unlimited access: live webinar (Nov 3 @4PM), curated + live Q&A, recording & e-book.
Allison Alexander
$59
Grooming Essentials - Success Starts in the Bath
Successful grooming and finishing touches all start with the BATH!
Allison Alexander
$59
All About Coat Care 2.0
Maintain your dog's coat for dog shows with the correct grooming products and regimes!
Allison Alexander
$59
Recipes for Show Dogs 2.0
Access Allison's favourite recipes for weight gain, loss, coat health, supplements and more!
Allison Alexander
$59
Scissoring Techniques 2.0
Learn how to use your shears properly and for many different techniques and coat types.
Allison Alexander
$59
The Evolution of Showing Your Dog 2.0
Learn the different stages of your dog's showmanship, from beginner to intermediate and advanced
Allison Alexander
$59
Excel as an Owner-Handler: Handling Techniques 2.0
Learn about a variety of handling techniques that will improve your performance in the show ring.
Allison Alexander
$59
Target Training For Dogs 2.0
Learn about the target training technique to improve gaiting, free baiting and stacking.
Allison Alexander
$59
Excel as an Owner-Handler: Breed-Specific Grooming 2.0
60+ BREEDS! Learn how to groom your dog in a breed-specific manner with our recommended tools and methods.
Allison Alexander
$59
De-Matting Prevention and Troubleshooting
How are matts caused, prevented, treated?
Allison Alexander
$59
All About De-matting
How to alleviate and prevent matts forming in your dog's coat
Allison Alexander
$79
Webinar Course - Excel as an Owner-Handler: Breed-Specific Grooming
Learn how you can excel as an owner-handler through breed-specific grooming. This course includes live webinar, curated Q&A, webinar slides and recording.
Allison Alexander
$59
Webinar Course - Excel as an Owner-Handler: Handling Techniques
Let us teach you the handling techniques to help you excel as an owner-handler! This course includes live webinar, curated Q&A, webinar slides and recording.
Allison Alexander
$59
Excel as an Owner-Handler: Achieving the Perfect Stack
If you want to improve your stacking technique, look no further! Achieve stacking perfection.
Allison Alexander
$59
Reputable Breeding Series - Part 1: Reputable Breeding Basics
In this webinar we will discuss the all of the basics you need to know to reputably breed dogs. Includes live webinar, recording, and materials (see below).
Allison Alexander
$59
Planning for and Whelping Litters | Reputable Breeding Series 2.0
In this webinar we will discuss the steps from analyzing pedigrees to whelping a litter. Includes live webinar, recording, and supplementary materials from both our 2021 and the upcoming 2022 webinar!
Allison Alexander
$59
Raising Puppies & Beyond | Reputable Breeding Series 2.0
In this webinar we will discuss raising, socializing and selling puppies (and more). Includes live webinar, recording, and supplementary materials from both our 2021 and the upcoming 2022 webinar!
Allison Alexander
$59
Reputable Breeding Series - Part 2: Planning for and Whelping Litters
In this webinar we will discuss the steps from analyzing pedigrees to whelping a litter. Includes live webinar, recording, and materials (see below).
Allison Alexander
$59
Reputable Breeding Series - Part 3: Raising Puppies and Beyond
In this webinar we will discuss raising, socializing and selling puppies (and more). Includes live webinar, recording, and materials (see below).
Allison Alexander
$59
Reputable Breeding Series - Part 4: Socializing and Evaluating Puppies
In this webinar we will discuss socializing and evaluating your puppies (and more). Includes live webinar, recording, and materials (see below).
Allison Alexander
$59
Socializing & Evaluating Puppies | Reputable Breeding Series 2.0
In this webinar we will discuss socializing and evaluating your puppies (and more). Includes live webinar, recording, and supplementary materials from both our 2021 and the upcoming 2022 webinar!
Allison Alexander
$59
Excel as an Owner-Handler: Interpreting Breed Standards
We discuss what breed standards mean and how to understand them, plus the 'graphing technique'
Allison Alexander
$59
Irish Setter 101
A complete guide to mastering the art of the Irish Setter
William Alexander
$89
Webinar Course: Excel as an Owner-Handler
This webinar will discuss how you can excel as an owner-handler. This course includes live webinar, curated Q&A, webinar slides and recording.
Allison Alexander
$59
Webinar Course: The Evolution of Showing Your Dog
This webinar will go through the stages of training and showmanship for show dogs. This course includes live webinar, curated Q&A, webinar slides and recording.
Allison Alexander
$59
How to Groom the Kerry Blue Terrier
Allison Alexander
$89
The Newfoundland Dog Grooming Masterclass
A comprehensive guide on grooming and preparing your Newfoundland Dog for the show ring
Allison Alexander
$89
Asian Fusion Styling
The complete guide to unique Asian Fusion Dog Grooming
Allison Alexander
$89
Webinar Course: The Subtleties of Breed Specific Handling
This webinar will discuss how to show your dog in a breed specific manner. This course includes live webinar, curated Q&A, webinar slides and recording.
Allison Alexander
$59
How to Trim the Bichon Frise
The Complete Guide to Trimming the Bichon Frise
Allison Alexander
$89
How to Groom the Drop Coated Dog
How to bathe, dry, trim, wrap and maintain the drop coated dog for home and show
Allison Alexander
$89
Intro to Beagles with Will Alexander
The essentials of how to groom your beagle, from the master.
William Alexander
$87
Spaniel Trimming Basics
All the basics for grooming spaniels for dog show success, featuring the English Springer.
William Alexander
$69
English Setter 101
An Introduction to Setter Grooming featuring the English Setter (With Basics for All Setters)
William Alexander
$69
The German Trim Webinar
Learn about the German Trim for Poodles with Allison!
Allison Alexander
$59
Sheltie 101
A step by step guide to grooming your sheltie for the home and the show ring.
Allison Alexander
$69
Bulldog Pro Course
Featuring the French Bulldog with something for all Bully Breeds.
Allison Alexander
$89
The Scandinavian/Second Puppy Trim
A Tutorial
Allison Alexander
$59
Scissoring Techniques for Success
Everything you need to know about scissors and proper scissoring technique.
Allison Alexander
$89
Poodle Shaving Basics
How to clip your Poodle short during COVID and beyond with minimal equipment.
Allison Alexander
$49
The Best Dog in 2 Minutes
In this course, Allison shares with you her winning theory behind having the "best dog in two minutes". She will explain why it's important to make a positive and lasting impression in the show ring. You may have a lifetime to decide your dog's faults and virtues, but a judge only has 2 minutes - or less.
Allison Alexander
$29
Beginner Handling
Everything you need to know to start showing your dog.
Allison Alexander
$69
Intermediate Handling
Up your game, win those points! An Intermediate guide to Handling Dogs!
Allison Alexander
$69
Advanced Handling
How to win, our proven method to make you a better handler today!
Allison Alexander
$69
International Junior Handling Guide
Open for enrollment: A complete course on Junior Handling for Juniors worldwide.
Allison Alexander
$99
Campaigning your Dog
The Ultimate Guide on how to Campaign your Dog!
Allison Alexander
$29
The Ultimate Guide to Poodle Topknots
Knot Your Average Topknot, All Sprayed Up, plus 7 Bonus pdf's/videos and access to our interactive Facebook group.
Allison Alexander
$199
Poodle Handling
17 step-by-step videos to make you a Poodle handler extraordinaire!
Allison Alexander
$69
All Sprayed Up
14 step-by-step videos plus 14 pdf's on how to prepare your poodle's topknot for the show ring.
Allison Alexander
$69
Knot Your Average Topknot
16 step-by-step videos plus 16 pdf's on maintaining your poodle's topknot.
Allison Alexander
$69
Poodle Puppy Trim
16 step-by-step videos and 26 diagrams on trimming and setting the Puppy trim.
Allison Alexander
$69
Poodle Privy: Advanced Poodle Secrets - Part 1 All About Switches
Our webinar from July 22nd, 2020 - Poodle Privy: Advanced Poodle Secrets - Part 1 All About Switches. Access the recording here!
Allison Alexander
$139
The Continental Trim
Everything you need to know about this all important trim
Allison Alexander
$69
Poodle Perks
Access to our interactive Facebook group
Allison Alexander
$27/month
Standard Poodles by the Numbers
The poodle trims, every measurement we could think of! A valuable reference.
Allison Alexander
$49
Miniature Poodles by the Numbers
The poodle trims, every measurement we could think of! A valuable reference.
Allison Alexander
$49
The T-Trim
Everything you need to know about executing the T-Trim
Allison Alexander
$89
The Historical Correct Continental Trim (HCC)
Step by step videos and guides to execute the HCC with confidence and flair!
Julie Wilkins Pantages
$69
The German Trim for conformation and competition
A step by guide to executing the German trim with consistency and flair.
Julie Wilkins Pantages
$69
The Modern Trim
Enroll now
Julie Wilkins Pantages
$69
The Retriever Trim
Everything you need to know to execute this everyday trim in the salon or at home.
Julie Wilkins Pantages
$69
The Sporting Trim
Everything you need to know to execute this trim with confidence and flair.
Julie Wilkins Pantages
$69
Foundation Grooming Essentials with Nancy Bryson
Everything you need to know to safely groom a dog.
Nancy Bryson
$69
Leading Edge VIPs
Access to our private, interactive Facebook group
Allison Alexander
$27/month
Vision Board Tutorial
How to make and use a vision board to get the best out of your show dog!
Allison Alexander
$9
Dog Show Theory
Our virtual classroom from August 19th, 2020 - Dog Show Theory. This course gives you unlimited access to the webinar recording!
Allison Alexander
$59
Virtual Classroom #1 - All About Coat Care
Our webinar from April 9, 2020 - All About Coat Care. Receive unlimited access to the recording here!
Allison Alexander
$59
Virtual Classrooms Series #2 - #3 Best Practices at the Dog Show
Our virtual classroom from June 17th, 2020 - Best Practices at the Dog Show. Access the recording here!
Allison Alexander
$59
Virtual Classroom Series #2 - #4 Grooming Techniques for Success
Our virtual classroom from June 24th, 2020 - Grooming Techniques for Success. Access the recording here!
Allison Alexander
$59
The Finishing Touches Start with the Bath
Our virtual classroom from May 6th, 2020 - The Finishing Touches Start with the Bath. Access the recording here!
Allison Alexander
$59
Training for the Show Ring
Our virtual classroom from June 10th, 2020 - Training for the Show Ring. Access the recording here!
Allison Alexander
$59
Physical Conditioning and Eye Envy
Our virtual classroom from May 13th, 2020 - Physical Conditioning and Eye Envy. Access the recording here!
Allison Alexander
$59
Next Level Stacking
Our virtual classroom from July 15th, 2020 - Next Level Stacking. This course gives you unlimited access to the webinar recording!
Allison Alexander
$59
Virtual Classrooms - #4 Recipes for Show Dogs and Toenail Tutorial
Our virtual classroom from May 20th, 2020 - Recipes for Show Dogs. Access the recording here!
Allison Alexander
$59
Grooming Maintenance Classrooms
All of our free grooming maintenance classrooms (webinars) in one place!
Allison Alexander
FREE
How to Achieve the Leading Edge in the Salon - Presented by Wheatley Wares
A grooming classroom presented by Wheatley Wares! Access the recording to this topic, How to Achieve the Leading Edge in the Salon.
Allison Alexander
FREE
Poodle/Scissored Coat Type Webinar - Presented by Wheatley Wares
A grooming classroom presented by Wheatley Wares! Access the recording to this topic, Poodle/Scissored Coat Type.
Allison Alexander
FREE
All About Dematting
Allison Alexander
FREE
Asian Fusion Styling Webinar - Presented by Wheatley Wares
A grooming classroom presented by Wheatley Wares! Access the recording to this topic, Asian Fusion Styling
Allison Alexander
FREE
Critically Examining Your Dog
Our virtual classroom from September 12th, 2020 - Critically Examining Your Dog. This course gives you unlimited access to the recording!
Allison Alexander
$59
Virtual Classroom - Grooming Finishing Touches
Our virtual classroom from September 23rd, 2020 - Grooming Finishing Touches. This course gives you unlimited access to the webinar recording!
Allison Alexander
$59
Virtual Classroom - Enhancing and Correcting Coat Colour
Our virtual classroom from October 7th, 2020 - Enhancing and Correcting Coat Colour. This course gives you unlimited access to the webinar recording!
Allison Alexander
$59
A Trip Around The Ring
Our virtual classroom from October 21st, 2020 - A Trip Around The Ring. This course gives you unlimited access to the webinar recording!
Allison Alexander
$59
Introduction to Target training
Allison Alexander
$59
Webinar - Junior Handling and The Unofficial Guide to Judging JH
Our webinar from November 21st, 2020 - Junior Handling and the Unofficial Guide to Judging JH. Unlimited access to the recording included!
Allison Alexander
FREE
Virtual Classrooms Series 2 - #1 Scissoring Techniques
Our virtual classroom from June 3rd, 2020 - Scissoring Techniques. Access the recording here!
Allison Alexander
$59
Next Level Scissoring ft. The T-Trim
Our virtual classroom from July 8th, 2020 - Next Level Scissoring ft. The T-Trim.
Allison Alexander
$59
All About Coat Care - Brought to you by Cherrybrook
The 'All About Coat Care' grooming classroom is brought to you by Cherrybrook Premium Pet Supplies. Access the recording here!
Allison Alexander
FREE
All About Combs and Scissors - Brought to you by Cherrybrook
The 'All About Combs and Scissors' webinar is brought to you by Cherrybrook Premium Pet Supplies. Access the recording here!
Allison Alexander
FREE
All About Dematting - Brought to you by Cherrybrook
The 'All About Dematting' grooming classroom is brought to you by Cherrybrook Premium Pet Supplies. Access the recording here to learn about the grooming products, tools and techniques for dematting your dog!
Allison Alexander
FREE
Double Coat Type Grooming Tips
The products you need and how to use them to groom your coarse coated dog
Allison Alexander
FREE
Drop Type Coat Grooming Tips with Cherrybrook Premium Pet Supplies
The products you need and how to use them to groom your drop coated dog
Allison Alexander
FREE
Poodle Coat Type Grooming Tips with Cherrybrook Premium Pet Supplies
The products you need and how to use them to groom your Poodle-type coated dog
Allison Alexander
FREE
Wire Type Coat Grooming Tips with Cherrybrook Premium Pet Supplies
The products you need and how to use them to groom your wire coated dog
Allison Alexander
FREE
What Brushes Are Right For Me? - Brought to you by Cherrybrook
The 'What Brushes Are Right For Me' grooming classroom is brought to you by Cherrybrook Premium Pet Supplies. Access the recording here!
Allison Alexander
FREE
Grooming Maintenance Classroom - With Chris Christensen Systems and Rabart Canine
A grooming maintenance classroom in partnership with Chris Christensen Systems and Rabart Canine! This course grants you unlimited access to the recording.
Allison Alexander
FREE
Chris Christensen Systems World Wide Event - 2020 Recap
In this informative webinar we will recap CCS products and innovations in 2020. The new expanded Thick N Thicker is revealed!
Allison Alexander
FREE
Ukraine - Chris Christensen Systems FREE Grooming Classroom
Learn about grooming tools and products, grooming during dog-show "downtime" and how to "achieve the leading edge in the salon". Recording from Ukraine 02/17/21
Allison Alexander
FREE
Grooming Classroom - Coarse Coats and Eye Envy
A grooming classroom presented by Groomers Pro, Wheatley Wares, Eye Envy and Angels Apparel! Access the recording to this topic, Coarse Coats and Eye Envy!
Allison Alexander
FREE
Drop coated grooming tips
Allison Alexander
FREE
How to use Eye Envy
Allison Alexander
FREE
Grooming Classroom - Wire Coats and Eye Envy
Access the recording to this topic, Wire Coats and Eye Envy!
Allison Alexander
FREE
Fixturing Your Salon
Allison Alexander
FREE
Choosing Combs and Scissors with Blackworks
Learn all about how to choose your scissors and combs. We feature the new and exciting shears and combs from Blackworks!
Allison Alexander
FREE

Original Price: $11,167


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